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One in Norway by One of Them: Vlogging for Classical Musicians

The internet is a promising place for musicians; one can promote and perform music for free, with possibly endless reach. Especially online video and streaming are booming spaces with many opportunities. Online music videos are often either recordings of a live performance, or they are an "online performance" from a musician who acts as if they are part of a regular live concert with an audience. However, the practices of regular concerts and online video are very different in nature. Perhaps online video requires a different way of engaging with the musical material within the video format. What if classical musicians created videos that emphasized the more casual and chatty style of the online platforms? Through an iterative process I researched how classical musicians can use the vlog-style format with classical music and music theatre. In these vlogs I draw inspiration from the book "Three in Norway by Two of Them" and combine it with music by Julius Röntgen and Edvard Grieg. From this process I drew some conclusions and came up with a process for other musicians to try out this video format.

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